For this post, I'll be focusing on the target audience of the Drama genre and also relating it to the target audience for our film.
A drama film usually has a in depth depiction and development of a realistic occurrence, story and character that deals with emotional themes. Some of these themes are drug addiction, alcoholism, psychological dilemmas, relationships, discrimination, social issues, class divisions, sexuality, crime, and other kinds of conflicts that a character or characters may deal with.
To find the right target audience for a drama film, its important to also define what kind of drama film we're dealing with. For example, Romantic drama films might be more targeted to women, usually between the ages of 21 and 41, while crime dramas are more targeted to men, between the ages of 18-30.
Since this film's content is relatively dark and difficult to digest, our film will be targeted to a more mature audience. Our film could be classified in the psychological drama genre, given its heavily focused on the main character's life, highlighting how he deals with situations/his coping mechanisms, etc. Our target audience is mainly made up of music lovers, entrepreneurs, teens and young adults since these are the folks that would best relate with out main character. Many entrepreneurs can relate to the struggles of starting a business, or at least getting your product seen, which is what our main character struggles with. Music lovers will enjoy watching this movie to get a glimpse in the life of a musician and producer trying to make a name for himself. It could also serve to outline the downsides of becoming so rich and famous in the industry, which is something the media does not like showing often. Our target audience will be found in websites like instagram and youtube, since they're predominantly used by young adults and teens. As for gender, we want this film to be targeted for both men and women, but I also believe that the numbers will skew more male since our protagonist is male and will do things that are more relatable with men.
Thanks for tuning in once again, i'll keep the blog posted and updated on the next few weeks.