Everyone knows color influences the way we see things, perhaps even enhance them, which is why I have empathy for those who are colorblind. But what if color also influences how a message is conveyed? Well, thats certainly what film does. Colors aren't accidental, they are placed in movies for a reason. They're a fundamental part of a film. In fact, I could go as far as saying color patterns direct all scenography, objects and costumes (mise-en-scene) in any scene. Color makes a big difference in a film. The same thing goes for the lack of color.
Different colors mean different things depending on the genre/type of film they're being placed in. Colors aren't assigned to a single genre. Every film, is different from one another, and each one needs their own color palettes to highlight or enhance the ideas they want to convey.
Examples of color palettes from two famous movies:
AMERICAN BEAUTY (1999)
If you watched this movie, you already know why this color scheme is so important, and if you havent, you can probably tell: Love, Sex, and heat are all represented by the color red, or different saturations of it. It is also a big theme in the movie American Beauty. And if the flowers were green, and the woman was blue, the scene wouldn't have the same effect on the viewer. Perhaps we'd feel sick, or maybe disturbed and awkward. Nevertheless, this scene clearly demonstrates color being used right.
HARRY POTTER AND THE DEATHLY HALLOWS: PART 2 (2011)
Blue, green, black, etc, usually relate to death, sickness, sadness, mystery, memory, nostalgia, and similar emotions. Harry potter largely revolves around this color palette.
Honestly, finding the perfect color palette for your film requires a lot of research, time, and money, so directors invest in people who are specialized with this kind of work, which makes their job a lot easier. All in all, its important to know how colors help enhance a film's message, and also how color influences and manipulates our decision making and emotions.
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